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In the framework of the series “Public Administration”, which was founded in 2017, under the auspices of the Interregional Academy of Personnel Management, a monograph “Marketing Communications as a Mechanism for the Implementation of State Policy”, authors Romanenko E.A., Kislov D.V., Chaplay I.V.
Mogography consists of five sections, in which marketing communicology is considered as a mechanism for the implementation of state policy; the importance of marketing communications as a structural and functional component of the development of the state policy is substantiated; The usage reserves, structure, types and types of state marketing communications are defined.
In turn, Doctor of Sciences in Public Administration, professor, professor of the department of public administration of the Interregional Academy of Human Resources Management, Nepomnyashchy A.M., who prepared a review for the publication, noted that “this monograph is a very important work that studies the directions of the formation of a complex system state marketing communications.I think that this work will be especially useful for specialists in the field of public administration, political science, philosophy, scientists, teachers her, students, all those who are interested in the indicated problem. ” Afonin E.A., doctor of sociological sciences, professor, professor of the department of political analysis and forecasting of the National Academy of Public Administration under the President of Ukraine, who also reviewed the monograph noted professionalism and selflessness of the authors of the monograph and the fact that the work devotes particular attention to the issues of state funds marketing communications.
Congratulated the publication of the monograph in the world of Doctor of Sciences in Public Administration, Professor, Professor of the Department of State Policy and Social Development of the National Academy of Public Administration under the President of Ukraine V. N. Kazakov.
The book was published by the Publishing House of the Publishing House “Personnel”, with a circulation of 300 copies.
The monograph can be read here.
